Where to Sell Art Online: Professional Platforms for Established Artists
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Beyond the familiar options of Etsy and Instagram, several platforms cater specifically to artists seeking professional sales channels. These curated marketplaces focus on quality over quantity, connecting original artwork with collectors and buyers who understand its value.
Curated Art Marketplaces
Artfinder specializes in original art from independent creators. The platform requires application and acceptance, creating a curated environment where buyers specifically seek paintings, prints, photography, and sculpture. Commission starts at 33%, with lower rates available through premium plans. The platform emphasizes ethical support for independent artists and offers promotional features including artist interviews.
Saatchi Art provides comprehensive support from marketing to fulfillment, including a free advisory service connecting work with corporate and high-value collectors. With global reach and established prestige, the platform charges 35% commission with no upfront fees. They handle printing, framing, and shipping for prints, making them suitable for artists producing consistent, professional-quality work.
Singulart targets mid-career and professional artists, emphasizing international exposure through portfolio-based curation. Artists retain 50% of sale prices and receive dedicated manager support. The platform focuses on building long-term collector relationships rather than quick sales, making it suitable for artists developing sustained careers.
Premium Placement Options
UGallery offers white-glove service for both artists and buyers, accepting only original work through a curated application process. Artists receive 50% of sales while UGallery handles photography, promotion, and buyer shipping costs. The high standards create increased buyer trust and typically higher sale values.
Zatista operates as a smaller, well-regarded curated platform focusing on original artwork for mid- to high-end clientele. With 45% commission rates and strong SEO presence, the platform offers lower competition due to selective curation, making it ideal for artists with cohesive bodies of work.
Success across multiple platforms requires focused approach rather than broad distribution. Selecting 1-2 new platforms allows proper attention to each marketplace's specific audience and requirements. Different platforms serve different buyer demographics, requiring tailored listings and messaging. Consistent pricing and branding across platforms builds buyer trust while tracking performance through spreadsheets or database tools helps identify the most effective channels for individual artists' work.
These platforms have evolved beyond basic selling spaces to become specialized marketplaces serving specific collector segments. Success depends on matching artwork style and price point with platform demographics rather than attempting universal presence.
The curated nature of these platforms means higher barriers to entry but typically results in more serious buyers and better sale values compared to open marketplaces. For artists ready to move beyond beginner platforms, these options provide professional channels for sustained business growth.
